The SaaS Pricing and Packaging course offers a comprehensive introduction to the strategic and operational aspects of pricing and packaging Software-as-a-Service (SaaS) solutions on AWS. This foundational training covers critical topics such as understanding the value provided to your target customer, pricing and packaging strategies, and pricing evaluation strategies. We will explore how to leverage data-driven insights and market analysis to develop effective pricing and packaging strategies that align with your business objectives, target market, and competitive landscape. The course will also delve into the impact of pricing and packaging on customer acquisition, retention, and revenue growth. This course lays the groundwork for mastering the art of pricing and packaging your SaaS offerings, ensuring revenue generation and sustainable business growth.
Who should attend
This course is aimed at: Account/Sales Manager, Alliance Lead, Business Development/Analyst Manager, Business User, Decision Maker, Pre-Sales Consultant, Project/Program/Delivery Manager, and Trainer.
Course Prerequisites
None. While not required, having some hands-on experience with AWS services and building cloud-based applications would be beneficial for getting the most out of this course.
What you will learn
In this course, you'll learn:
- The fundamentals and importance of identifying the value of your SaaS solutions on AWS.
- Define your ideal customer profile.
- How to effectively price and package your SaaS solutions on AWS.
- The course will emphasize the importance of regularly reviewing and updating your pricing and packaging decisions to ensure they continually align with and support your customers' needs throughout their journey with your SaaS solution.
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