Master the route mapping process and disocver how to map the route and focus on the moments of truth.
Who should attend
All those who have to build a customer journey: Quality manager, marketing manager, customer relationship manager, customer experience manager ...
Course Prerequisites
No prerequisites
What you will learn
Once you've completed the module you will be able to: Identify the contributions of the 'building the customer journey' approach. Map the customer journey. Anticipate moments of truth. Identify what to do next to optimize the customer experience.
Additional information
This course is eligible for 0.5 PDUs according to the PMI Triangle.
Learners are to collect the PDUs (points) themselves and declare them on the official PMI website.
